On May 28-29 Clickky held the biggest mobile marketing event in Eastern Europe — Mobile Beach Conference.

MBC 2016 was not a regular formal conference, it was a beach event held in one of the best beach hotels in Odessa, Maristella Marine Residence.

The conference registered 596 mobile marketing professionals, 215 companies from 17 countries and 37 speakers. MBC had two separate tracks of content. As for the speakers, MBC2016 gathered representatives from the leading global companies from marketing, working in analytics, mobile advertising, and mobile development fields. For the first time, the conference in Eastern Europe gathered so many speakers of such level.

The highlight of the first conference day was Мario Valle’s speech, where the Business Development Director Emerging Markets at EA Studio shared his thoughts about the mobile industry at growing economies and explained why emerging markets will lead the next wave of tech innovation.

On the second day, Igor Magazinik, ex-CTO and co-founder of Viber held a session of questions and answers, talking about raising a startup on the global market.

Yuriy Gursky, VP at Mail.ru and investor at MSQRD talked about the role of going viral for app promotion.

As the conference was rather informal, there were several beach parties, as well as the UEFA broadcast in the evening. Even the rain on the first day couldn’t sway the good mood of participants, so, despite the slight changes in the program, the conference proceeded according to the plan.

At Mobile Beach Conference was presented the new award for achievements in mobile marketing — the MBC Awards. The Mobile Beach Awards 2016 winners are:

  • Best Mobile Marketing Agency — Moburst
  • Best Mobile Monetization Platform — Appodeal
  • Best Mobile Network — Tapgerine

Mobile Beach Conference will be even hotter next year. The event anticipates more than 1000 participants, with 4 tracks of content and 60+ speakers.

The presentations of MBC speakers are available on Clickky’s Slideshare.

The photos from the conference are already posted on MBC facebook page.