How Much Are Advertisers Ready to Pay for Installs in Russia?
Data based on Clickky CPI Index (Q2, 2016)
The mobile market in Russia shows great potential for mobile advertising. Last year the Russian market experienced a major boost along with other emerging economies. According to ComNews.ru, the mobile market in Russia has grown by 70%.
While the mobile market in Russian is still adopting more progressive forms of advertising, it is developing extremely fast, offering numerous marketing opportunities. We decided to uncover the state of market demand over the Q2 in Russia.
The report is based on Clickky CPI Index. The Index is calculated for different countries, two OSes (iOS, Android), non-incent traffic and different categories. All the graphs below are based on Clickky’s advertising campaign data.