No matter how much effort you put into creating the perfect app, if you think that it will immediately get tons of downloads, you are wrong. Both iTunes App Store and Google Play Store are now more competitive than ever. If you don’t prepare well for your app launch, the chances that it will be discovered among 1 million apps are very low.

The main goal of the preparations is to have many downloads in a short period, right? Well, keep reading and we’ll help you do your “pre-app launch” homework well and make an entrance!

pre-app launch

Create a Buzz!

Whether you have just made an app or are still in the process of creating one, you can spread the word about it. Building relevant audience, collecting emails and suggestions always come in handy, right? So, here’s how to do it.


1. Create a Website:

Create a website where you will present your idea, screenshots and app beta version. Don’t forget to add a comment section where you can gather all useful tips and suggestions. A blog section is always a good idea, not only to write about the app itself but also to boost your search engine rankings. If your budget doesn’t allow you to hire a web designer and you don’t have the required skills to make a website yourself, opt for a website builder.

website builder 

   2. Create a Landing Page:

Whether you have built a website or not, create a landing page designed specially for the purpose of collecting leads. This page doesn’t have to be a “fancy one”, but it has to have a good CTA (call-to-action) button and grab your readers’ attention. If you are not sure what the best way to create a page like this is, we have good news: App Landing Page Template.

    3. Make a Video:

Many app developers aren’t aware of the fact that Apple allows you to have a short video about the app. You should certainly take full advantage of it! Put in a great deal of effort and make a convincing video that can attract both investors and downloads.

    4. Press Release:

A PR text has been a well-known promotion method for many years now. Guess what? It is still “working”. When it comes to traffic boost and downloads, nothing beats an article from a popular tech site! That said, make sure you knock on every door! Don’t be modest, believe in your app and send a pitch to various editors. Don’t know where to start? Reach out to Techcrunch staff.

Be on Social Media!

Nowadays, being present on social media is of paramount importance. Don’t wait to launch the app to present it to readers (…and boost some posts) – create a presence for it before the launch date. Here are the most important social media platforms to be on and tips on how to make the most of them:

  1. Facebook:

Create a Facebook page and gather audience that would be interested in your app. Well, you will need to invest some money in Facebook advertising to start gaining relevant likes and shares, but don’t let this discourage you. If you have interesting and useful posts, creative visuals and catchy statuses, you won’t lack new likes!

Use your Facebook page as a means of communication with your audience and a place where you will announce your app release date, beta version and new features.

Facebook app advertising

   2. Instagram:

Similar to the one on Facebook, your strategy on Instagram should focus on gathering followers that might become your future users. Only this time, instead of advertising, shift the focus onto eye-catching posts. Don’t forget to add a link to your website (or a landing page) in the bio section and start following users that are interested in similar app pages to yours. Ah, yes, hashtags: do your research regarding the hashtags that are popular in your niche and use them for your posts. The ones that are popular for new apps are: #newapp, #newapps, #apps2016, just to name a few.

    3. Twitter:

When it comes to Twitter, good tweets and hashtags are crucial. Again, you should start by conducting in-depth research. You should bear in mind that gaining Twitter followers, especially relevant ones, takes some time. We recommend using app-related hashtags, following influencers in your niche, commenting and retweeting their tweets. Many apps don’t have Twitter profiles and don’t want to make an effort to build a good one, but don’t be one of them!

  4. Preapps:

Preapps might not be considered as a social media platform, but since it is a community of people interested in app ideas, discussions and suggestions, it is certainly a place to be! You can interact with people who are keen to test your app. Needless to say, being a part of this community poses a huge opportunity for you to easily build your email list by meeting other developers and potential users.

Before heading to Preapps, brainstorm the following:

  1. The App name
  2. App description
  3. Category
  4. Price
  5. Device
  6. Icon
  7. Screenshots
  8. Release date

Prepare for ASO!

Like SEO, apps also need to be well optimized in order to be found in the App store search results.

If you rock ASO (App store optimization), then you marketing is already halfway done! Here are the tasks you should tackle right at the beginning:

    1. Pick the right title

When it comes to the title name, think outside of the box! Your name has to be both catchy and self-explanatory. Enlist the help of forums and blogs and, of course, ask your friends and family for their opinion.

    2. Do an App store keyword research

We recommend using SensorTower and Searchman for this purpose. Don’t forget that this type of keyword research is different from the one intended for SEO and paid advertising.

    3. Take App store customized screenshots

You should take screenshots that present your app and its features in the best way. Make sure your potential users can understand what problem your app solves and how it works just by seeing a couple of images.

   4. Description

Make sure you describe the main purpose of your app in a couple of sentences. Check out how your competitors did it and try to make yours better! Moreover, app description is the perfect place to utilize all the keywords (from the aforementioned research).

Have a Support Desk!

Even if you haven’t launched your app yet, you should prepare a help desk, especially if (when) you launch a beta version. What is a better way to deal with app bugs? A communication channel with your users is also useful for gathering emails and suggestions, not only for solving (potential) problems.

Try out Helpshift, a mobile customer support tool that has a review option included.

mobile customer support tool

Hope our tips will help you prepare for your big app launch!

Good luck!