For the third year in a row Clickky hosts Mobile Beach Conference. Since its inception, the event has undergone a major transformation from a meet-up of friends in the industry to the biggest mobile marketing gathering in Europe.
In 2017, Mobile Beach Conference attracted about 850 professionals — mobile marketers, app developers, advertisers, publishers, and solution providers. The participants came from 29 countries, among them the USA, China, Israel, Germany, Russia, and Ukraine.
Thanks to the location, a Black Sea resort city, and a spacious, beachfront venue, the conference succeeded in creating a warm and welcoming atmosphere for the attendees.
Despite the occasional rain and short hail (which was handled quite well by our team), 95% of participants describe the atmosphere of the event as friendly, which made networking and contact-sharing an easy and fun task.
Content and talks
Apart from creating opportunities for deal-making, Mobile Beach Conference concentrated on delivering quality content to the guests, giving the stage to the best experts in mobile marketing and adjacent fields.
The conference was divided into two tracks, with separate schedules running in two conference halls. The five sections addressed some of the most urgent topics in mobile marketing: the issues in mobile analytics, video ads, mobile games, monetization and user acquisition.
The Mobile Analytics section hosted speakers Alexandr Grach from Appsflyer, Ben McCormick Hadar from Appsee and Alexander Vincent from Kochava. They talked about combating fraud, increasing in-app purchases and determining the best mobile analytics solution.
In the parallel track, speakers Dan Frank from ironSource, Natan Cohen from Adcolony, and Slava Taraskin from Unity were talking about video ads, latest market trends and cooperation with ad networks.
During the first conference day, attendees also could benefit from the talks in Mobile Insights section. Marvin Liao, a well-known expert and a Partner at 500 Startups, gave a talk on the way startups can change the landscape of today’s mobile industry. Emmanuel Allix, Founder and CEO at Art of Click, spoke of the ways of growing and selling an advertising network. And closing the section, Richard Harless, the Country Manager Germany at Shazam shared how Shazam managed to reach 1 billion installs thanks to creative app marketing.
The User Acquisition section was divided into two tracks, to include all the speakers who can share expertise in mobile advertising. Yakov Peysahzon from myTarget started off with the discussion of tricks for better UA with social media and location-based ads. Ben Pony von Kessel from Avazu Holding talked about acquisition of engaged users for the apps. Lucjan Exner from InMobi spoke about the primetime spots for the primary screen.
Another contribution to the User Acquisition section came from Marina Bril and Elizaveta Butko from Netpeak and Letgo. They spoke about multichannel acquisition for mobile app. Later on, Nikita Rvachev from Aitarget shared tips for better effectiveness of Facebook and Instagram ads.
The Monetization section also offered a wealth of interesting talks. David Jordan from Billy shared the secret cocktail recipe for mobile traffic monetization. Mobusi’s Macarena Cenalmor told more about playable ads, and Jonathan Raveh from Callapp revealed the secrets of ad mediation. More monetization insights came from Ouriel Ohayon, who instructed the audience about the origins and future of native ads. Finally, Alexey Pedosenko from Depositphotos spoke about the reinvention of stock photography in the age of mobile.
Another interesting section — Mobile Games offered first-hand insights from gaming professionals. Victor Niko from Leogaming spoke about Ukrainian gaming market in figures and in practice. Pavel Gorchakov from Wargaming.net shared the strategies of growing and engaging a social media community, based on the company’s experience. And Aras Senyuz from Netmarble spoke about succeeding on Asian gaming market.
Mobile Beach Conference also hosted a Panel Discussion on an urgent and important topic, which was bothering many in the audience. Mobile fraud, detecting and combating it was central to the discussion, moderated by the Founder and CEO of Clickky, Vadim Rogovskiy.
For the first time, Mobile Beach Conference presented a special format for mobile startups — Startup Alley. Mobile startups could compete for valuable prizes and the chance to showcase their project at Mobile Beach Conference, before the audience of fellow startuppers, investors, and mobile marketers.
This year, after a long pre-selection process, 10 startups were invited to come to Mobile Beach Conference. Eventually, they had a chance to introduce their project to the audience during the day and pitch to the expert jury in the evening. Among the judges, there have been investors with international expertise: Marvin Liao, Ouriel Ohayon, Wallace Green, Arkady Moreynis, and Berend Yntema, and others.
After debate and discussion, the jury selected the winners.
The main prize went to SoundAr, an app and device that turns any headset into an immersive 3D sound experience. Startup Soul received the People’s Choice Award and Discontimo was named the best B2B project.
Mobile Beach Conference started off MBC Awards to distinguish highly performing companies in the industry. In an open internet vote, the winners have been determined in each of the four categories:
Best Monetization Solution – Wap.Click
Best User Acquisition Solution – AdvertMobile
Mobile Marketing Agency – Zorka.Mobi – Creative Mobile Performance Agency
Best Tracking Provider – Kochava
The companies won the prize along with commendation of their colleagues in the industry.
Mobile Beach Conference 2017 has ended. But if you are looking forward to MBC 2018, follow our updates and don’t miss out on the best conference for talking about mobile marketing.
See you next year!