If you want to get the most out of your affiliate ad campaign, you should track it.
I’ll bet you’ve heard that phrase not once or twice. But what does it actually mean — to track your ad campaign?
Putting it simply, tracking is seeing exactly what is working in your ad campaign and what is not. This information is further used to optimize the campaign to its fullest performance capacities and higher ROI.
So how does one retrieve all that juicy information and how do they use it in order to make the decisions?
First, you need a reliable ad campaign tracking tool that is compatible with the platforms you use.
Second, you need to know how to “read” the metrics to understand what you’re doing right and wrong.
Nowadays, there are quite a lot of affiliate campaign tracking solutions. And you can choose the one that suits your budget best. Besides price considerations, we’d strongly recommend paying attention to some other aspects, such as:
— the availability of various performance indicators, from visitor uniqueness to connection type and IP addresses.
If you work with a CPI Network, the tracker you use should support CPA cost model (where action = install, sign-up, download, etc.). If you work with a tracker that works with CPC model only, you would receive only partial information about your ad campaign performance.
— the possibility to control bot traffic, etc.
Remember, that not all tracking solutions suit all the above-mentioned criteria, so you should research their features before making a choice.
Clickky is the Trusted Partner of RedTrack.io, so the setting-up of your tracking with RedTrack is simple and straightforward.
The best part about tracking is that you can use the data you collect to optimize your ad campaign performance. How to do that in the most effective way? Let’s find out the tracking hints.
Hint #1. What gets measured gets managed.
There is no use of tracking if you don’t use the retrieved data to optimize your ad campaign performance. The tracking software tells you almost everything about your traffic. These include:
— device, OS, connection type being used;
— date/day parting;
— visitor’s IP address;
— carrier information, etc.
These variables are the keys to your campaign optimization and profit increase. What do we mean? Let’s examine the case — you promote a CPI offer for LatAm GEO. Your ad campaign is running, and you discover that the best results you have with:
— the visitors who are using Android devices
— Samsung smartphones, in particular
— they are primarily from Brazil and Chile
— Entel and Claro carriers
— they are using primarily wi-fi connection
— and the most conversions happen between 5pm and 8pm
All this data is collected for you by a tracking software. This will help you to understand what parts of your ad campaign bring revenue, which ones could be optimized for greater results, and which ones just drain the resources and must be stopped.
Hint #2. A/B test your ad campaign
Let’s take the above-cited case as an example. You run you CPI campaign and discovered the best converting variables. Still, you have at least a dozen of other variables that performed worse, but some of them might be still promising. Test your ad campaign, collect data and make decisions.
How to run A/B test?
1. Create several streams within one campaign and run traffic. Already at the early stage, cut off those placements (or offers) that have turned out to be just ineffective.
2. Mark the sources that show unclear results and keep watching over them closely.
3. Scale and increase the limits for those sources that bring high-quality traffic.
Hint #3. Pay special attention to actionable metrics
For instance, let’s say that your ad brought 30,000 clicks. That sounds great. But what if you analyze the traffic further and find out that only 3 visitors have actually converted? Not so impressive anymore. It’s far more important to know why they did so and how you should respond. The answers are hidden in-between, namely:
— CR (conversion rate)
— Number of unique clicks
Note: a dramatic leap in the number of clicks might stand for the bot traffic. The same goes for the great number of actions (e.g. installs) generated from similar IPs — it likely implies for traffic cheats as well.
With ROI, you can either estimate the efficiency of all the invested money or compare the payback across a range of offers.
Tracking your ad campaign performance is extremely important because it defines the spots where your campaign is profitable and where it can be optimized for greater results. Even though you may be making quite a lot of money, it doesn’t mean your campaign is performing to its maximum potential.
Know how to “read” the tracking data and make decisions on the in-depth analysis.
This post was brought to you by Darya Nazarova, Marketing Manager at Redtrack.io