How to make ASO and paid UA work together
Did you know that ASO and Paid UA go hand in hand? There are nearly 6 million apps in both Google Play and
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Best media for learning about programmatic advertising
For mobile marketing professionals who work with programmatic advertising, it’s crucial to stay on top of the most recent industry developments. Research, statistics,
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Pros and cons of programmatic direct
Advertisers and publishers alike look for the most efficient, profitable and simple solution that would let them achieve their goals and earn more
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Get users back to the app. Retargeting on mobile
The competition for users has never been more fierce. To get ahead, marketers invest heavily in advertising, which in its turn drives up
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Top performing mobile ad formats for advertisers
For getting maximum return on investment from the ad campaigns, advertisers need to choose the right ad type and format. But how to
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Mobile ad fraud: detect and prevent
For mobile advertisers, the issue of fraud is as up-to-date as ever. Fraudulent activities take up large portions of advertising budgets, stealing away
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