SmartScreen offers products & services for restaurant owners and brands who are dissatisfied with current customer communication, personalization and marketing strategies and tactics that are not relevant, cost too much, cannot be measured and lead to unintended usually negative guest experiences.
SmartScreen is the only restaurant specific personalization and sales optimization platform. SmartScreen is a communication channel, application and hardware agnostic and can optimize upsell opportunities by giving guest personalized recommendations in a relevant presentation through any communication channel. The technology combines artificial intelligence (AI), machine learning (ML) and operations research (OR) methodologies to generate business insights, meet business objectives while managing constraints as well as to increase guest satisfaction.
The SmartScreen Restaurant Personalization Platform makes it easy to quickly deploy personalized, integrated digital dining experiences across all guest communications channels through personalized menu recommendations, personalized content, triggered pop ups, emails and digital advertising. SmartScreen’s technology simplifies the complex tasks associated with digital and in store dining experiences by integrating personalized menu recommendations, tailored content, and triggered pop-ups, along with digital and email advertising. This user-friendly platform is powerful yet simple, offering the dual advantage of robustness and ease of use.
The SaaS offering allows restaurant managers to create complex and robust marketing campaigns in less than a minute and, without knowing any personal guest information, optimize the guest experience to provide relevant menu and merchandise product recommendations, advertisements, and digital content. This nudges the guest’s behavior to meet the restaurants business goals. A robust reporting engine provides both goal/objective verification and useful insights into sales, menu items, advertisements, and their relationships to one another.With SmartScreen, every guest interaction is optimized, leading to higher Guest satisfaction rates. The platform’s advanced capabilities also generate higher conversions for loyalty and email sign-ups, and notably increase first-time and repeat visitor rates, contributing to higher overall revenue and profit margins. In addition, the system reduces spoilage, overage costs, and service times, leading to more efficient operations.
Unique to the SmartScreen approach is a restaurant gets personalization without privatization concerns as no customer data is required. Loyalty programs enhance the optimization but are not required and other sensitive data issues are resolved setting SmartScreen up for international expansion where privatization concerns are of the utmost importance.
