Whitepapers
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The Past and the Future of Shopping apps
Ecommerce mobile marketing in 2017 is expected to bring app developers exciting opportunities. The market is still developing; with that said, it’s becoming less chaotic. To win, mCommerce app developers have to know the major trends that can be observed in each Shopping category. The overview of 2016 is a reliable guide to understanding the main shifts that will take place in 2017. In 2016, according to the app and...
Clickky’s CPI Index December‘16
Clickky’s CPI Index December’16 overview reveals accumulated data from 213,671 Android and 131,918 iOS mobile ad campaigns and shows the bidden CPI’s for 5 regions, 18+ countries, non-incentive traffic and different categories. The analysis shows general market statistics for the previous month. The data below (average CPI by country in December’16) also shows changes of CPI compared to November’16. All the graphs below are based on Clickky’s advertising campaign data.
Clickky’s CPI Index November‘16
Clickky’s CPI Index November’16 overview reveals accumulated data from 274,519 Android and 322,339 iOS mobile ad campaigns and shows the bidden CPI’s for 5 regions, 18+ countries, non-incentive traffic and different categories. Compared to October, Android CPI is in decline for almost all countries while the iOS CPI is up. In November figures, the lower per install spendings in EMEA countries are seen. The most significant absolute indicator was discovered...
Clickky’s CPI Index October‘16
We are pleased to introduce Clickky’s CPI Index, which shows the research of market demand on cost-per-install base in October'16. You can use the research data: when planning your mobile ad campaign: determining a budget, choosing geos and defining a cost per install; when being a publisher and starting to get money from your mobile traffic: you can find out what categories and targeted countries will bring you more; when...
Clickky’s CPI Index September‘16 
Clickky’s CPI Index September’16 overview shows accumulated data from 247,562 Android and 104,068 iOS ad campaigns. The data below also shows changes compared to August’16. CPI for both platforms decreased between $0.01 - $0.56 range over August 2016. The most significant absolute indicator was discovered for South Korea (-$0.56, iOS). Argentina, USA and United Kingdom had the highest average cost per mobile iOS app install. Compared to August, the overall...
Clickky’s CPI Index August‘16
Clickky’s CPI Index August’16 overview shows accumulated data from 247,562 Android and 104,068 iOS ad campaigns. The analysis shows general market statistics for the previous month. The data below (average CPI by country in August’16) also shows changes of CPI compared to July ’16. Compared to June, the overall trend worldwide is that CPI growth rate is in decline for both OS. The exceptions are the insignificant rise of CPI...