CPI index December

We are pleased to introduce Clickky’s CPI Index, which shows the research of market demand on cost-per-install base. You can use the research data:

  • when planning your mobile ad campaign: determining a budget, choosing geos and defining a cost per install;
  • when being a publisher and starting to get money from your mobile traffic: you can find out what categories and targeted countries will bring you more;
  • when making a mobile market overview.

Clickky’s CPI Index December’16 overview reveals accumulated data from 213,671 Android and 131,918 iOS mobile ad campaigns and shows the bidden CPI’s for 5 regions, 18+ countries, non-incentive traffic, and different categories.

The analysis shows general market statistics for the previous month. The data below (average CPI by country in December’16) also shows changes of CPI compared to November’16. All the graphs below are based on Clickky’s advertising campaign data.

CPI index

According to Clickky’s data, the cost of app installs for iOS and Android varied greatly for different countries. USA, United Kingdom, China and Japan had the highest average cost per mobile iOS app install, as well as France and Italy, and in some categories Argentina and Brazil. Compared to September, iOS CPI is in decline for almost all countries.

Now we’ll take a closer look at the way app categories influenced CPI in different countries: