shopping apps

With the spread of mobile technology, mCommerce has started to experience staggering growth. More and more users prefer to shop online via their mobile devices, and in 2016, mobile eCommerce finally overtook desktop in terms of both traffic and budget contributions. The new mCommerce trend seems to complement the mobile marketing revolution. How should the app developers and marketers navigate this environment of growing opportunity and competition?

Based on data provided by Appfigures and Clickky, the research analyzes the Shopping app category worldwide, for App Store and Google Play, giving an assessment of the general trends of the market as well as going into details.

These insights will be useful for app developers and marketers looking into promotion of Shopping apps worldwide. The research will uncover  the nature and dynamics of the intense competition in mCommerce and will provide ideas on marketing budget allocation and achievement of better advertising campaign results.

Appfigures is an app intelligence platform that provides insights about apps, developers, and SDKs — from revenue and performance analytics for app makers to market trends for analysts, and lead generation for service providers.

Clickky is a full-stack platform for mobile advertisers and publishers. The company offers managed and self-serve user acquisition and monetization solutions as well as RTB Marketplace and API solution AdExchange. Among company’s clients  are application developers, mobile ad networks and agencies, media buyers, DSPs and SSPs.


Table of Contents:    

  1. Introduction.
  2. The landscape of the Shopping category worldwide (data provided by Appfigures):

         General overview of active apps in the Shopping category.

         Countries with the highest and lowest quantity of Shopping apps.

         TOP Shopping Apps in Google Play and App Store. 2016 ranking overview.

  1. A deep dive into Shopping: the top mobile analytic SDKs used by developers (data provided by Appfigures).
  2. Cost per Install of mCommerce Android and iOS Apps Worldwide in 2016 (data provided by Clickky).
  3. The Install map of Shopping Apps Worldwide as for January 2017 (data provided by Clickky).
  4. Conclusion.



In 2016, there was a silent revolution in the world: mobile overtook desktop, both in terms of traffic, and money contribution in eCommerce. Most of the population hasn’t even noticed it yet. Nevertheless, the world has approached ever closer to mobile domination.

Ecommerce mobile marketing in 2017 is expected to bring app developers exciting opportunities. The market is still developing; with that said, it’s becoming less chaotic. To win, mCommerce app developers have to know the major trends that can be observed in each Shopping category. The overview of 2016 is a reliable guide to understanding the main shifts that will take place in 2017.

In 2016, according to the app and developer growth trends report by Appfigures, the Shopping category has made it into the TOP 3 by growth in both app stores.  In this  collaborative research by Appfigures and Clickky, we look at how the Shopping category has changed in 2016.

Dig into the landscape of the shopping worldwide, and find out the average cost per user acquisition, to see how your app compares.